“True health food is fresh fruit, salads and vegetables.”

Nutritionists are alarmed at rising levels of poor health and weight problems, even among children. They are saying that people should switch from processed, packaged meals and fast-foods, which are often loaded with saturated fats, chemical preservatives and colourings. People need to eat more natural foods.

Even the government has been advertising how important it is for everyone to eat more fresh fruit and vegetables.

The trouble is, most people find that the so-called fresh food at supermarkets and delis is way too expensive. And there have been stories on the TV current affairs programmes about apples that have been cold-stored for nearly a year before going on sale in certain big-chain supermarkets! No wonder people get frustrated.

Fight back ...

Fresh Central Markets, Moonah, and Fresh Country Markets, Sorell, Huonville, Lindisfarne and Chigwell, are helping you to fight back.

• FCM stocks the freshest fruit and veg, at the best possible prices.
• FCM has alliances with farmers and a permanent buyer, John Sykes – a farmer himself, with 35 years’ experience – in the Melbourne markets to get the best in-season produce and make it available to you at prices that you can afford.

Stay healthy and pocket the savings –
come to FCM for your regular fresh food shopping this week.